About Us

The Story Behind Charlotte Mayes London

Charlotte Mayes London was founded by two lifelong friends with a shared passion for timeless design and modern simplicity. What began as a small idea in the heart of London has grown into a boutique that embodies understated elegance, exceptional craftsmanship, and a deep appreciation for quality.

For over a decade, we’ve had the privilege of dressing women who value authenticity, comfort, and sophistication — and we’re proud to still approach our work with the same dedication and care that started it all.

Why We Started

Our journey began with a simple vision: to create a space where people could rediscover the joy of personal style.
After years of experience in fashion, styling, and design, we felt there was something missing — a more personal, thoughtful approach to dressing. We wanted to offer more than just clothes. We wanted to offer connection, trust, and lasting value.

Each collection we create reflects that philosophy. Every piece is carefully curated, balancing refined aesthetics with practicality — because true elegance, to us, is effortless.

Our Values

Every piece we design and curate at Charlotte Mayes London reflects our core values:

  • Quality: We carefully select fabrics and designs that last — in both style and craftsmanship.

  • Authenticity: Our brand is built on real experiences, genuine relationships, and honest passion for fashion.

  • Personal Touch: Every client matters. Whether online or in-store, we believe in personal guidance, sincere service, and lasting connections.

We’re not just selling clothes — we’re building confidence, one outfit at a time.

Craft & Connection

We’ve watched trends come and go, but our values have never changed: integrity, quality, and sincerity in everything we do. 

Our team continues to grow, but the essence of Charlotte Mayes remains deeply personal. We are proud of where we started, and even prouder of the community that has grown with us.

We’ve stayed true to what matters most: creating beautiful pieces and offering a genuinely personal experience.

From London to Brussels, and beyond — our goal remains the same:

To make every woman feel confident, elegant, and effortlessly herself.

Ten Years of Excellence

Celebrating our tenth anniversary is more than a milestone — it’s a reflection of our passion and consistency. Every detail, every design, every interaction tells the story of who we are: a brand built on friendship, creativity, and trust.

We are endlessly grateful for the women who have grown with us over the years, and we look forward to the next chapter — one filled with beauty, grace, and connection.

Looking Forward

As we continue to grow, we remain dedicated to refining our collections and evolving with our customers.
Our promise is to keep delivering timeless fashion that combines modern elegance with a personal touch — just as we’ve done since the very beginning.